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 LA CABANA

FIRENZE

Discover the interior project designed by Valentina Guidi Ottobri, curator of art and design, founder of VGO Associates.
La Cabana is her house-gallery where objects become symbols in a metaphysical theater where rituality and poetry are the keys to interaction.
The mission of Vgo Associates is to foster collaborative practices to give life to spiritual objects and develop new spaces for the soul.

Location: “the Cabana is not far from Piazza delle Cure, where a very well-known market takes place in the city every early morning”. As for the interior plan, in addition to the distinctly warm color palette, with a mélange of tones stolen from the earth, Valentina wanted to preserve the original elements of the 70s building, such as the marble floor of the entrance and the grooved wooden doors, while reworking the rural tradition of Tuscan peasant farmhouses. And here is the choice of wicker curtains, terracotta surfaces, the frangisole bricks in the kitchen, a carpenter’s counter, and so on.
The contrast between different eras and cultures allows a unique personality to emerge: “a city apartment mostly made of concrete, featuring selected pieces of contemporary design, hiding a soft and genuine soul behind the strong and brutalist shapes of its furniture”.
Most of the furnishings have been custom designed and tailor-made for the project, with a marked preference for poor materials such as deliberately rough concrete, tadelakt, wood, wicker. Of course there is no shortage of iconic pieces, such as the carpet designed by Germans Ermics for CCTapis, the decorative terrace floor by Cristina Celestino, the abstract sculptures by Antonio di Tommaso, the slate table-work of art specifically created by Bianco Bianchi, the painting by Simon Miller, “which tells us about the myth of Perseus who frees the princess of Ethiopia Andromeda “.
A true creative factory, whose results are inserted with apparent nonchalance in the various domestic spaces. On the other hand, Valentina is the kind of curator who loves to experiment herself. Passionate about art, with a master’s degree in Semiotics (and a professor like Umberto Eco), Valentina has permeated the 80 square meters of her spiritual, cultured, esoteric vision of living. An example above all? Her family of Monsters, a fascinating collection of total black sculptures, created in collaboration with the greatest Apulian masters of ceramics, the Colì Brothers. “My Monsters are inspired by medieval Bestiaries, in a history prior to that of the Renaissance, where ugliness and chaos were part of everyday life, as my professor Umberto Eco explained very well. Over time these frightening creatures have become some sort of talismans, capable of protecting those who owned them”..

 

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